Services
Brand identity work that holds up from pitch deck to product UI.
Positioning, marks, type, colour, and motion — delivered as a working system your team can apply on its own, not a logo in a PDF.
What we provide
Identity, built as a system.
A primary lockup plus the secondary and icon marks a real product needs — tested at favicon size and at billboard size before we call it done.
Primary lockup, Secondary marks, App icon, Favicon & avatars
A type and colour language built to your tone, with accessible pairings and clear rules for hierarchy so every future layout starts half-solved.
Font pairings, Type scale, Primary & secondary palette, Accessible contrast
The toolkit around the logo: icons, UI elements, layout patterns and imagery direction, so the brand survives contact with real pages.
Icon set, Layout patterns, UI elements, Imagery direction
The words that carry the brand — positioning, the one-line story, and tone rules your team can write to without a copywriter in the room.
Positioning, Value story, Tone of voice, Naming support
Documentation written for the people who make the assets: short, example-led, and living in a place your team already opens.
Brand manual, Notion or PDF, Editable source files, Usage rules
Why it matters
Branding is how people remember your product.
A brand is the pattern people recognise before they read a word. Get it right and everything downstream gets easier.
You stop looking like everyone else
In a category of lookalikes, a clear identity is the cheapest differentiation you can buy.
Investors read polish as competence
A confident brand presence makes an early product feel like a company.
One story, every touchpoint
Pitch deck, site, and product UI stop feeling like three different companies.
Product-led growth compounds
Users who feel something about a product convert sooner and stay longer.
Good people want in
Teams join companies that look like they know where they’re going.
Process
Four phases, tailored to your timeline.
Positioning is written before anything is drawn — that’s what keeps the visuals arguable.
1
Discover
Product, market, and goals — plus a brand audit and a workshop with the people who will live with the result.
2
Position
Personality, tone, and the story the brand has to carry. Written down before anything is drawn.
3
Explore
Two or three genuinely different directions — moodboards, type studies, palettes, sketches.
4
Build
The chosen direction refined into a working system: marks, colour, type and supporting elements.
5
Hand over
Guidelines, editable files, and a toolkit packaged so your team can run without us.
Deliverables
Everything needed to launch and stay consistent.
1
Logo systems
Primary, secondary, and icon marks with clear space and minimum sizes.
2
Colour palette
Primary, secondary, and accessible alternates, with usage ratios.
3
Typography
Pairings, scale, spacing, and hierarchy rules with real examples.
4
Imagery
Style, tone and treatment rules for photography and illustration.
5
Guidelines
A short, example-led manual in Notion or PDF for the whole team.
6
Source files
Editable, organised files you own outright at handover.
Industries
Brands we’ve shaped.
From early-stage consumer apps to enterprise platforms.
In action
Identity work from recent engagements.
“Our deck, our site and our app finally look like the same company.”
Founder, consumer fintech app
FAQ
Questions about branding work.
Yes — most of our identity work starts with nothing but a product and a rough idea of who it’s for. Naming support is available too.
Then we usually keep it and build the missing system around it. If the mark is genuinely working against you, we’ll say so and show you why.
You can, but we’ll be honest: a mark without type, colour and usage rules tends to fall apart the first week your team makes something with it.
We read them and mostly ignore them. A trend-led identity dates on a predictable schedule; we design for the next five years instead.
Yes. Organised source files, exported assets and full ownership at handover, with guidelines on how to use them.
Positioning, the core value story and tone-of-voice rules are part of identity work. Ongoing copywriting we scope separately.
More services
Pairs well with.
AI product development
AI consultancy
Let’s build something worth shipping.
Tell us about your product. We’ll reply within a day with next steps.